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Erik Burckle's Experience:
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Director of Marketing at Power Plant Services
April 2018 - June 2020 | Melrose Park, IL -
Senior Consultant at Strategic Management Solutions International LLC
August 2011 - April 2018 | Barrington, ILEstablished market research/management consulting business with wide range of proven specialization and capabilities, but with a primary focus in the heavy duty truck, agriculture and construction industries. Among the list of most recent clients: Caterpillar, Ford Truck, Volvo/Mack Heavy Duty, Daimler Corp., Eaton Corporation, Arvin Meritor, Navistar International, Mahle, Cummins, Westport Innovations, ZF Industries and BP Amoco. Clients in other industries have included Motorola, Nextel, AOL, Comcast, Sunesta Resort Communities and Meritus Homes. Assignments have included such endeavors as, but not limited to: brand awareness/recognition, distribution channel assessment, competitive and customer intelligence, new product/market feasibility and introduction, aftermarket pricing analysis, customer buying preferences and trade-offs and market share/market penetration studies. On-call senior consultant for the Gerson Lehrman Group and The Society of Industry Leaders. The company has operated as an independent sole proprietorship since 2001 and became a formal limited liability corporation effective January 2012. Much of our work is subcontracted with MacKay & Company who I worked for from 1989-1994. Scroll down in my profile to review MacKay & Company entry.
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Customer Intelligence Manager at Ricoh Americas Corporation
May 2009 - July 2011* Created and manage the formal process for all case study and success story initiatives in support of all product, software and service groups for ongoing multi-channel efforts within the US Division * Managed online portal to organize and disseminate all research deliverables including mass internal email initiatives, RSS feeds and in-depth collaboration with IT to test new leading edge technologies reporting progress via web analytics and making recommendations to senior management on a monthly basis * Key participant in gap analysis meetings with direct sales force and senior management of top global focused accounts aiding in the identification and alignment of customer operational goals and objectives with Ricoh's product and service capabilities both short and long term. * Led cross functional teams in translating the "voice of the customer" into actionable strategies and tactics while acting as team lead for US Channel Marketing with primary focus regarding all social media and Internet related efforts
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National VP of Sales & Marketing at Neumann Homes
January 2007 - May 2008* Increased weekly gross sales by 300% within six weeks through the creation and implementation of a custom online market intelligence tool and indepth market research while managing $8.5M budget and staff of seven * Revamped company's web presence increasing web based leads 30% within first 90 days of implementation enabling the Internet to account for 75% of all sales leads - up from a low of 18%, over a 4x increase * Designed and executed successful cross media advertising campaigns based on targeted email blasts tied to PURLs and other personalized follow up collateral leading to more than doubling weekly sales center traffic Reason for leaving: Company announced it was filing for bankruptcy protection in October 2007 due to declining real estate market's financial impact on the business.
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Division Senior Marketing Director at Centex Homes
May 2004 - 2007* Established the long term divisional strategy for: land acquisition, competitive positioning, product and customer focus through an extensive, in-depth supply/demand and segmentation analysis of the local housing market - executed strategy by effectively managing $5M marketing budget and staff of five * Established new cutting edge Internet micro-sites for our key communities to better engage customers interests resulting in significantly increased lead generation and a higher sales conversion rate * Created dynamic custom online business intelligence system for continually monitoring all active communities and their associated competition allowing management to react quicker to rapidly changing market conditions resulting in improved key business performance measures (i.e. increased sales pace, profit margin, and asset turns) Reason for leaving: Over 70% of workforce laid-off due to declining real estate market's financial impact on the business. My position was among those impacted.
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National Director of Strategic Marketing at Kimball Hill Homes
April 2002 - May 2004* Recruited by the CEO to create this new position becoming his trusted key advisor on all master planned communities and special projects nationwide including all operational marketing initiatives for 17 markets * Partnered with land acquisition and architecture management to develop the strategic land acquisition and product development process for the company nationally - efforts were grounded in extensive market research activities for specific metro areas * Significant market research efforts utilized as a key contribution toward rebranding company in the Chicago market including a completely overhauled web presence garnering a significant increase in community traffic, targeted lead generation leading to increased sales year over year - the model was then rolled out nationally to all 16 other metro areas including the overall corporate webpage for seamless integration Reason for leaving: Career advancement opportunity with large national public competitor
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Director, Business Intelligence at 3Com Corporation
April 2001 - April 2002* Autonomously created the first Business Intelligence position for the Division * Performed key competitive, multi-channel market and ethnographic research efforts that streamlined the product roadmap for the Internet appliance product group, which increased market share an estimated 18% * Increased retail and ecommerce sales revenues by 25% by conducting extensive customer satisfaction survey for the Internet appliance market that caused a major rework of the ecommerce site and a refocusing of marketing communication materials targeting specific market segments * Directed research efforts that resulted in an average increase in profit margin of 12% due to optimization of channel partners and better outsourcing of specific product components Reason for leaving: Entire business unit eliminated due to corporate restructuring resulting from significant industry downturn